Figure AI
- Total funding
- ~$2.34B raised
- Valuation
- ~$39B (Sep 2025 Series C)
- Founded
- 2022
- Headquarters
- Sunnyvale, CA, USA
- Segment
- Full Humanoid OEM
- Status
- Active
- Founders
- Brett Adcock (CEO & Founder)
- Website
- www.figure.ai
Latest research
Updated Sep 7, 2026In late June 2026 BMW Group announced it is deploying Figure's third-generation robot, Figure 03, at Plant Spartanburg, South Carolina, moving from the body shop into production logistics. The new use case is complex sequencing — organizing unsorted components — and follows a completed pilot with Figure 02 at the same plant. This makes Spartanburg Figure's flagship reference deployment and its second consecutive generation of robot placed with the same automotive customer.
- BMW Group announced (June 25, 2026) that Figure 03 will start at Plant Spartanburg on complex sequencing applications in production logistics, following the Figure 02 deployment.
- Ulrich Wieland, BMW Manufacturing VP of production control and logistics: the plant 'is the birthplace of humanoid robotics in BMW Manufacturing's operational day-to-day activities.'
- Per BMW, Figure 02 supported production of more than 30,000 BMW X3 vehicles, inserting sheet-metal parts for the welding process — a task requiring high speed and accuracy.
- Figure's own account of the deployment describes an 11-month Figure 02 program: robots delivered and testing begun within 6 months, full deployment on an active assembly line running every working day within 10 months.
- Figure has begun fleet-wide retirement of Figure 02 following the release of Figure 03, with the BMW unit returning to HQ.
- CEO Brett Adcock framed the result as evidence humanoids 'are no longer lab experiments.'
Notes
Highest-valued pure-play humanoid company globally; in-house Helix VLA model. | Fastest-scaling humanoid startup ever. Helix VLA model. BMW pilot. Dedicated BotQ factory (12K units/yr). Investors: Jeff Bezos, Microsoft, NVIDIA, Qualcomm, Salesforce.
Availability
Figure 02 / 03: Enterprise pilots / OEM partnerships only (e.g. BMW)
Partners & deployments
BMW Spartanburg, SC plant pilot
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